We’re women-owned, science-led, and mother-centered.

Leila Strickland, PhD

Co-Founder & CSO

Michelle Egger 

Co-Founder & CEO

Kelli Reifschneider
Chief of Staff

Daniel S. Ruben 

Business Advisor

Shazi Visram

Business Advisor

Technical Advisors

Shannon Kelleher, PhD


Biomedical & Nutritional Sciences, University of Massachusetts Lowell

Susan Sharfstein, PhD 


Department of Nanobioscience,

SUNY Polytechnic Institute

Zakiyah Williams, MPH, IBCLC

Lactation Services Manager, Stanford Children's Health

Linda Arterburn, PhD

Vice President, Regulatory Affairs, Provention Bio

Marc Masor, PhD

Past Director,

Clinical Nutrition Research,

Abbott Laboratories

Massimo Bionaz, PhD

Associate Professor,

College of Agricultural Sciences, Oregon State University

Elizabeth Brownell, PhD

Associate Professor,

School of Nursing & Dpt of Pediatrics,

University of Texas

Health Science Center

Jennifer Smilowitz, PhD

Associate Director,

Human Studies Research at

Foods for Health Institute,

UC Davis